Innovation has long been seen as the big driver in the mobile market, but there is one company who defies that logic and this company is selling as many handsets as it can make at the moment- RIM.
BlackBerry OS 5.0 can now be found online and you would presume that the 5.0 moniker would be there to highlight significant changes to the way the OS works. However, to call OS 5.0 incremental would be an understatement. The UI has had a small makeover and there is a new memory management display. Shared folders and the ability to forward meeting invitations and calendar entries are amongst the other features, but almost nothing else stands out as new.
The main question is does it really matter? Actually it doesn’t because RIM is doing just fine at the moment so why change something that works so well? Most BlackBerry owners care little about having 1000’s of third party applications available and are more than happy with what they have. The difference between RIM and Palm is that RIM will move quickly if it has to and people start deserting the BlackBerry platform, but it doesn’t look likely anytime soon.
Does not surprise me given that most people would be happy to stick to Windows XP and never move to Vista or Windows 7 – if it works why change it?