Analyst Questions BlackBerry’s Cool-Factor

shopGC Research analyst Tero Kuittinen has suggested that BlackBerry’s are starting to look “a bit shopworn” in the face of the new releases from HTC and Apple. More at mocoNews.

“But it’s not only the device’s style, it’s also the phone’s software inside that will need to be updated. Palm, Google’s Android and Apple all are offering a new operating systems that offer more of a multi-tasking environment with advanced browsers that are focused on applications. One way BlackBerry could differentiate itself is by leaning heavily on its server expertise that is used to push email to end-users. If that technology could be more pervasive and could be leveraged for more applications, like the browser, it could gain some ground. Not to mention, carriers would appreciate it since more of the heavy lifting would be handled behind the scenes rather than burdening the network.”

Bookmark the permalink.

One Response to Analyst Questions BlackBerry’s Cool-Factor

  1. Tom Munch says:

    This article doesn’t seem quite right. I was more intrigued by the latest Roundtable podcast over at CrackBerry/PreCentral/WMExperts/etc. where they had a very interesting take on how BlackBerries make more money for carriers than any other phone including the iPhone. This is partially because BlackBerries are better at not hogging all the bandwidth.