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Earning a Living as an Independent Mobile Software Developer

2 October 2009 by Shaun No Comment

meJustine from Creative Algorithms always writes detailed and insightful articles at Mobile Evolution and Earning a Living as an Independent Mobile Software Developer is one such example. Just about everything you need to know about the perils and highlights of mobile software development is included-

“Developing for mobile platforms such as iPhone, Android, and Blackberry, is hot right now. The choices have exploded in recent years. For micro ISV’s (independent software vendors) like ours, Creative Algorithms, many positive things have been happening in the mobile space. Barriers to entry have lowered on some platforms, so getting personal with carriers is unnecessary; on-device application stores have become standard (with lower commission rates, increased customer awareness of apps, and ease of installation and purchase); upfront fees or memberships have become reasonable, and the market size for smartphones has been increasing. These improvements, however, have made it more difficult to choose which platform is the best fit, or which has the greatest potential for supporting oneself. To make the choice more difficult, the numbers keep changing. For example, the numbers have already changed since the start of research for this post–sales volumes for Android handsets have increased, 30 new Windows Mobile phones are now predicted, and 20k more apps have entered the Apple AppStore.

An important part of the decision is the numbers, but each mobile platform also has their negatives–Apple’s submission practices, increasingly difficult discovery in the AppStore, and penny-candy pricing for apps. Android has few released phones with its platform, which means low volumes, plus its Market can be difficult to find on its phones. The new Palm Pre (webOS) has very low initial volume (as compared to its competitors) and has only just now opened its online store for submission of paid applications. Blackberry World must be installed on the device before use and the installation of apps isn’t streamlined. Windows Mobile’s look and feel is outdated, and its new new app catalog, Windows Mobile Marketplace, is not open, just currently taking submissions. Symbian is downright confusing–too many options, too many phones, and entry pricing is complicated and expensive. The Ovi store is promising, but consumer awareness for apps needs more promoting…”

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