Thomas Husson has witten an interesting piece called Is there life beyond the iPhone and beyond mobile applications? which looks at the iPhone in Europe as it spreads over more than just exclusive carriers. He makes some good points which I agree with, but I believe it is still too early to judge if the iPhone will truly dominate in Europe. I am fairly certain it will not because the European market is too diverse for any platform to dominate. However, it will have a very ‘big’ part to play going forward. How’s that for vague sitting on the fence analysis?
“Bear with me one second. I am not saying Apple’s iPhone won’t continue to overperfom the market, gain significant market share, expand in China and be profitable. The iPhone is probably the best thing that happened to the mobile services’ industry. There’s little doubt that the iPhone has acted as a powerful catalyst for mobile services adoption. The list of brands that have launched iPhone applications is comprehensive and covers many different industries. Apps can offer a truly rich media experience that matches brands’ quality standards and can interact with higher-end consumers that are more likely to buy their services. However, iPhones are not necessarily a panacea…”
