The Guardian iPhone app has been launched and is truly excellent- unusually there is a charge for it which will not go down well with some people. Thanks to Trevor. “I’d like to introduce our new guardian.co.uk iPhone application, which we believe is a great new addition to our digital portfolio. Our intention in creating it was simple but ambitious: to develop the world’s best content-based iPhone experience.
While the AppStore already hosts hundreds of ways to stay up-to-date with the latest news, our belief when we started the project was that many, if not most, experiences were either poor or limited – and sadly often both.
We’ve worked hard to create something we feel proud to introduce to our audience. Key themes in the development were speed, customisation, a great design aesthetic and ease of navigation through the full breadth of Guardian content. In your pocket – wherever your are. (If you’ve heard enough already and want to get it now – then great – just go here).
The app represents the first example of our emerging mobile application strategy and offers a new opportunity to use the brilliant new technologies available in the mobile space to develop a truly engaging experience.
Our intention here at the Guardian is to deliver true quality, a “best in class” experience that befits our global audience (and we hope you will let us know whether we’ve succeeded).”
Aaaah….Pravda on the Thames.
I had no hesitation in paying $1.99 for this; it puts other newspaper’s apps to shame in terms of design and navigation.
$1.99? It cost me £2.39 or somesuch. But I have no quibbles with the app – it’s worth every penny. I don’t always agree with what’s being said but the quality of the writing is usually very high.
Oops! You’re right, I paid $3.99. Still delighted.
Yes, it’s the quality of the writing that keeps me coming back, too.