What do you want to buy in the next three months? Android and BlackBerry by the looks of it…

Comscore’s latest survey details a small, but significant change in the purchasing aspirations of US mobile purchaser. The iPhone is down by 1% which is a small drop, but surely we would expect it to be moving upwards, the BlackBerry Pearl is top (with all BlackBerry’s reaching over 50%) and Android phones are starting to have an impact. The Palm Pre is at 2%…

“Google’s Android platform has continued to gain awareness among U.S. consumers. In August 2009, just 22 percent of mobile users had heard of the Android, while in November 2009 this figure had reached 37 percent, largely prompted by the Verizon Droid advertising campaign launched in the fall. The comScore study found that not only is general awareness increasing about Android, but intent to purchase an Android-supported device is also increasing among mobile phone users.

When mobile users were asked in November which phone they planned to buy in the next three months, 17 percent of respondents in the market for a new smartphone said they planned to purchase an Android-supported device, with 8 percent of those planning to purchase a Verizon Droid, compared to 20 percent of respondents who said they planned to purchase an iPhone during that same time period. In comparison, when survey respondents answered this same question in August 2009, only 7 percent indicated an intent to purchase either the T-Mobile G1 or the T-Mobile MyTouch — which were the only Android-supported phones available at the time — while 21 percent of respondents planned to purchase an iPhone in the next three months.

Although Android’s share of the smartphone market is relatively small, it has quickly doubled in the past year to 3.5 percent in October 2009. Understanding the mobile media behavior of Android users highlights why operators and media companies might embrace the platform and fuel its growth. An analysis of mobile media consumption on smartphones revealed that users of both Apple and Android-supported devices were more likely to engage with mobile media than an average smartphone user. Users of the Apple iPhone were most likely to consume mobile media, with 94 percent of users doing so in September 2009, while 92 percent of Android device users, predominantly T-Mobile G1 users, engaged in mobile media activities, 12 percentage points higher than an average smartphone user.

Apple and Android users were equally likely to engage with news via their browser and nearly identical in their mobile application engagement. Email was the only major activity in which iPhone users (87 percent) were far more likely to participate than Android users (63 percent). Overall, these data suggest that Android users will behave more like iPhone users than other smartphone users.”