Nokia has joined Google and is going to offer free navigation with its smartphones. Is this the start of a trend where navigation will be seen as a standard inclusion in a smartphone alongside PIM and email?
Espoo, Finland – Nokia has today announced plans to release a new version of Ovi Maps for its smartphones that includes high-end walk and drive navigation at no extra cost, available for download at www.nokia.com/maps. This move has the potential to nearly double the size of the current mobile navigation market. The new version of Ovi Maps includes high-end car and pedestrian navigation features, such as turn-by-turn voice guidance for 74 countries, in 46 languages, and traffic information for more than 10 countries, as well as detailed maps for more than 180 countries.
“Why have multiple devices that work that work in only one country or region? Put it all together, make it free, make it global and you almost double the potential size of the mobile navigation market ,” explained Anssi Vanjoki, Executive Vice President, Nokia. “Nokia is the only company with a mobile navigation service for both drivers and pedestrians that works across the world. Unlike the legacy car navigation manufacturers, we don’t make you buy maps for different countries or regions even if you’re only visiting for a few days. We offer both navigation and maps free of charge, with all the high-end functionality and features that people now expect.”
“The large-scale availability of free-of-charge mobile phone navigation offerings using high-quality map data will be a game changer for the navigation industry,” said Thilo Koslowski, Vice President Automotive and Vehicle ICT at Gartner. “Such offerings will accelerate mass market adoption for navigation solutions and shift innovation focus to location-based services that go beyond traditional routing benefits.”
For Nokia, removing the costs associated with navigation for drivers and pedestrians allows the company to quickly activate a massive user base to which it can offer new location features, content and services. This is part of Nokia’s strategy to lead the market in mobile maps, navigation and location-based services. The move is also in line with Nokia’s vision that the next wave of growth will be centered on the location-aware, social internet — as the ‘where’ people are doing things becomes as important as the ‘what’ they are doing.
…”to which it can offer new location features, content and services”
In other words, spam and ad ridden apps
Will flop in Australia, googles service is useless unless you are
1) in a city
2) prepared to pay huge rates for data on your phone..
Navigation software where the maps live on the phone are still much better IMO..
@Joel – unless I’ve missed something, that’s exactly what you can do with this Nokia offering, have the maps on the device, so no data implications.