Nokia’s new chief of mobile, Rick Simonson, has claimed that Nokia “will be at par with Apple and RIM in smartphones” by 2011. Shouldn’t all mobile companies aim to be the best rather than just matching the competition? More at cnet news.
“According to Simonson, Nokia will start “focusing on ‘messaging’ in a very big way.” He added that “the likes of RIM are known for their success in high quality, very expensive e-mail solution, [but] Nokia’s strategy is to bring inexpensive mail for everyone.”
By 2011, Simonson predicted, Nokia’s “efforts will start producing results, as we will be at par with Apple and RIM in smartphones.”
Nokia plans to do so by making its e-mail platform more appealing, while increasing the value of its software through extras, like music and entertainment…”
