Vodafone has claimed that it has 450,000 music subscribers to its unlimited subscription music service (the biggest in Europe?) Sadly there is no way to compare this to Nokias Comes With Music service so it is hard to know if this figure is impressive or not.
From mocoNews- “No single kind of digital service is going to save the music business on its own, but every little helps. Doing its bit, Vodafone (NYSE: VOD) came to the Midem music-biz event having totted up the number of paying customers it has for unlimited subscription music – the model that offers perhaps the most likely salvation…
The result: 450,000 around Europe. That makes it the continent’s biggest subscription music operator, it claimed (Spotify has just over 250,000, it said during the conference, and is looking to provide its service to mobile carriers). Voda attracted 100,000 music subscribers in December alone, it said at the event in Cannes.
The telco first started offering unlimited, DRM’ed music downloads for £1.99, via subscription-music vendor Omnifone’s MusicStation service, in September 2007, so has been in the game a relatively long time, but it’s recently started concentrating again on a la carte downloads, striking deals with major labels to remove DRM. That allows is to offer a bundle of 10 MP3s a month to consumers – an offering that labels have made standard to many retailers.”
