Vic Keegan from The Guardian feels that we should pay more for phone apps. Do you agree? “Easy to use mobile applications of the kind that Apple is pioneering are a huge economic opportunity to generate growth and jobs but also a conundrum. At a time when the whole world of computing is migrating into the “cloud”, with data stored out there on the web rather than on our computer desktops, the mobile world is moving in the opposite direction: nearly all of these games and services are being downloaded on to our mobile devices.
The result is that we are using our apps – and few more so than me – through dedicated silos rather than on the web. This has advantages, not least because data stored on your phone can be accessed more quickly, but also a big downside. This is partly because you are a prisoner of your service provider such as Apple, but mainly because if these apps were made for the web, then every phone would be able to access them, users would have big opportunities to share and developers wouldn’t have to spend money they haven’t got making multiple apps for incompatible phones.
At the moment, if you want to port an iPhone app to devices running Google’s Android operating system, you have to start building again from scratch. Apps would be much cheaper if they could be built to run across different platforms. Tom Hume, managing director of Brighton based FuturePlatforms, points out that Apple developers have to work in the Objective C computer language, whereas the HTML5 standard requires only minor changes between platforms…”


