A new survey by Crowd Science has popped up some interesting figures. 40% of BlackBerry users questioned said that the iPhone was their preferred next purchase with a third plumping for an Android handset. There are many results included in the extensive survey such as the fact that Android users are less wealthy than BlackBerry and iPhone users and that iPhone users are more likely to pay for apps. The full survey is here (PDF)- grab a coffee if you are going to digest it all.
“These results show that the restlessness of Blackberry users with their current brand hasn’t just been driven by the allure of iPhone,” said John Martin, CEO of Crowd Science. “Rather, Blackberry as a brand just isn’t garnering the loyalty seen with other mobile operating systems.”
Crowd Science’s methodology applies rigorous sampling and research techniques to online populations, allowing for real-time results. Indeed, a significant event affecting the research – the debut of Nexus One on January 5 – occurred midway through the Dec. 24. 2009 to Jan. 21, 2010 study period. Rather than being a disruptive factor, however, the Crowd Scientists were able to measure how the launch affected the attitudes of respondents. For example, awareness of the Android operating system jumped six points – to 66% from 60%. Moving from awareness to familiarity, however, results were stable throughout the research period – at about 10% for all smartphone users excluding Android owners.
Awareness of the Google Nexus One phone itself following launch was found to be 91% amongst iPhone users, 75% amongst Blackberry users, and 73% amongst users of other smartphones…”
BlackBerry = great for getting things done but more than a bit dull.