BlackBerry is the mobile platform of choice for business. It is by far the best communicator, the hardware has the best keyboards, great battery lives and is just perfect for day to day business. It may not be fashionable or have billions of third party apps, but it is functional and almost perfectly suited to its intended market.
With this intended market in mind I continually wonder why there is no top class GPS solution available for BlackBerry devices. Business people need to travel, and often times many thousands of miles a year. The companies that buy these BlackBerry smartphones for their employees would benefit greatly from decent satellite navigation for each of their BlackBerry totting people, but still the likes of TomTom, ALK and the rest have gone nowhere near the platform.
I have spoken to some people and there is no technical reason why the later BlackBerry devices running OS5.0 cannot run a full GPS software solution. The screens, hardware and everything else about these smartphones is suited to GPS, but still the major players are reluctant to jump on board.
I can only presume that they do not see a big enough market for such solutions, but I struggle to understand how that could possibly be so. The potential market is HUGE! It truly is, but still we BlackBerry users wait in the hope that something will one day be made for the platform.
For power BlackBerry users who have their devices by their sides all day long, this is one area that would complete the functionality and stop them lugging around a separate unit. Do any of you know why the big boys don’t want to play in this market?
