Fake iTunes reviews row settled

The FTC has ruled against a company accused of getting it’s employees to write fake iTunes user reviews. These reviews will now have to be removed.

How often do you read iTunes, or other ESD, user reviews and think that something is not quite right? Happens a lot to me.



From the BBC- “Reverb Communications employees posed as ordinary reviewers in a ploy that the FTC called “deceptive advertising”.

The firm must now remove all of the reviews posted by its employees.

The ruling is the first under new FTC guidelines, introduced last year, that cover bloggers and celebrity endorsements as well as online reviews.

Those guidelines were the first change to the FTC’s views on testimonials in nearly 30 years.”