Microsoft is pushing the boat out for the launch of Windows Phone, more so than even Microsoft normally pushes the boat out, and throwing upwards of $1 billion at promotion and development.
Jonathan Goldberg from Deutsche Bank is estimating that $400 million will go on marketing with the rest going to handset manufacturers and maybe software developers. This shows a huge commitment and the only question left is- does money solve everything?
More from TechCrunch.
it’s reckoned that Apple spent only $150M developing the original iphone; it seems to be that MS blowing this kind of money reeks of desperation
Money doesn’t solve everything but it certainly helps! When have you ever seen an ugly women with a rich bloke. Unlikely !
The clearly realise they need to catch up and have the cash.
Straws. Clutching?
I’ve now got the vision of Steve Bullmer doing a Dr Evil style “One beeeellllion dollars”
Might tempt all the WinDroid users back to WM…where they belong and good riddance
Good for the US economy if M$ are spending that kind of money! They’ll never get a return though, not from licenses.
I can’t/won’t talk about the phone I got, but I can say I benefited as a WM developer