I don’t hate Macs, but they do give me a syncing feeling

Charlie Brooker doesn’t tend to hold back when it comes to stating an opinion and I don’t hate Macs, but they do give me a syncing feeling is no exception. Expecting some divided opinions on this one…

“Apple’s “sync” bullshit is a deception, which pretends to be making your life easier, when it’s actually all about wresting control from you. If you could freely transfer any file you wanted onto your gadget, Apple might conceivably lose out on a few molecules of gold. So rather than risk that, they’ll choose – every single time – to restrict your options, without so much as blinking.

Sure, you can get around the irritating sync-issue, but doing so requires a degree of faff and brainwork, like solving the famous logic problem about ferrying a load of foxes and chickens across a river without it all ending in feathers and death. And even if you find it easy, it’s a problem Apple don’t want you to solve. They want you to give up and go back to dumbly stroking that shiny screen, pausing intermittently to wipe the drool from your chin.”

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One Response to I don’t hate Macs, but they do give me a syncing feeling

  1. Statto says:

    Interesting read. Whilst I can empathise with much of what the writer says, I don’t necessarily agree.

    I’m not a great lover of iTunes, and the way it’s the only interface between my iPhone and my media, but I certainly don’t hate it with the degree of animosity some people do.

    Maybe it’s because I don’t consider myself a “power” user.

    I don’t need to drag and drop files the way Windows (and other) OS’s can, but then it’s now Windows, so why try and make it be so?

    And to roll out the old chestnut, Apple’s “closed” structure does, whichever way you look at it, have strengths.

    More sympathy with the argument about the 30% cut……