The Inside Apple story from Fortune is causing quite a stir because it is one of very few insights into the way the company works. You can either subscribe to the print magazine to read the article or buy the iPad issue which limits the options for many. The good news is that the Kindle version of the article is available now for £0.69 / $0.99 which means that almost anyone can read it no matter what device they are using.
“To Apple’s legion of admirers, the company is like a tech version of Wonka’s factory, an enigmatic but enchanted place that produces wonderful items they can’t get enough of. That characterization is true, but Apple also is a brutal and unforgiving place, where accountability is strictly enforced, decisions are swift, and communication is articulated clearly from the top. Fortune takes you around 1 Infinite Loop, inside Apple’s management structure, and into a world where CEO Steve Jobs doesn’t tolerate duds.”
