Tag Archives: Brew

HTC has announced the Freestyle for AT&T which continues the development of the Brew operating system. It uses HTC Sense, but is very much a budget smartphone for the masses rather than one which will challenge the best in the business. Phone Arena has posted detailed specs which are not overly exciting…

mobile burn has posted a Hands-on with HTC’s Smart for O2 and I am somewhat undecided on this one. The interface looks clean and simple and Sense UI helps a lot, but that bizarre back button at the bottom is something of a distraction.

This is the first time in ages that I cannot categorise a new smartphone release because it uses a new operating system- Brew.

BARCELONA, Mobile World Congress – February 17, 2010 - HTC Corporation, a global designer of smartphones, and Telefónica are today announcing an exclusive partnership to sell the HTC Smart, an affordable and easy-to-use smartphone in Germany, Ireland and the United Kingdom. The HTC Smart is a new type of smartphone that offers easy-to-use widgets, browsing and connectivity at an affordable price.

“More and more people are craving advanced mobile phone experiences with email, web browsing and social networking but the cost and complexity often represent a significant obstacle for many. The HTC Smart introduces this functionality in an intuitive phone that is affordable,” said Peter Chou, chief executive officer, HTC Corporation. “With the HTC Smart, HTC and Telefónica share a similar vision for bringing easy-to-use, affordable smartphone experience to the masses.”

HTC Sense

The HTC Smart embodies HTC Senseä, HTC’s unique design philosophy that focuses the mobile experience on people. The HTC Smart’s compact touch design integrates the pillars of HTC Sense – Make It Mine, Stay Close and Discover the Unexpected – to deliver a user-friendly user experience. People can customize their own, personal HTC Smart experience using a variety of widgets for quick access to contacts, photos, music, weather and more.  People are able to follow their friend’s status updates using HTC Friend Stream, an application that seamlessly aggregates all of your social communication including Facebook, Twitter, and Flickr into one organized flow of updates. This simple aggregation makes it easier than ever to focus on what friends are doing as well as the images and links that they share.

“We believe this is a key move in our ability to bring smartphones to a far wider cross section of the population,” said Matthew Key, chief executive officer of Telefónica Europe. “The benefits of web browsing on the move and ability to experience applications like mobile social networking will now be brought to the mass market and reinforces O2′s position as the home of the smartphone.”

HTC Smart utilizes Qualcomm’s Brew Mobile PlatformT (Brew MP), a powerful and popular mobile operating system that enables HTC to deliver the HTC Sense experience on more affordable smartphones. By pioneering a new era of mass-market smartphones, Brew MP also provides the HTC Smart with a mass-market opportunity for new applications and services from software developers worldwide.

“Qualcomm’s collaborations with HTC have resulted in some of the most innovative smartphones the market has seen in recent years,” says Paul Jacobs, chief executive officer of Qualcomm Incorporated. “The HTC Smart is a budget-friendly smartphone that delivers a really exciting user experience.  We are pleased to be supporting HTC’s move to bring this advanced mobile experience and HTC Sense to the widest possible audience.”

Availability

In addition to being exclusively available through O2 in Germany, Ireland and the UK in April, the HTC Smart will also be available in Italy with Telecom Italia, Norway with Netcom and across Europe through the direct channel.

HTC has announced the Smart which runs on the Brew mobile platform. It is the first HTC handset not to run Windows Mobile or Android, but still includes HTC Sense. It appears to be aimed at the budget end of the market and shows that HTC will enter any market it feels is worth entering.

“The HTC Smart is at your service, be it for your productive side or your playful side. HTC Smart comes with Scenes—different phone configurations that reflect different moods in your daily self. There’s a mode for your busy weekdays, filling your home screen with panels that help you ease on through your workdays with apps like email, calendar and the web browser. There’s a mode for relaxing (or not!) weekends, which brings fun to the forefront with music, camera, and photo album panels. There’s even a scene that you can personalize to fit your unique style and daily needs.  

With HTC Smart, your interactions are neatly placed right under the pics of your favorite people. Rather than having to open multiple applications, there’s a single view of all your communications, be it email, text, or a Facebook update with any one of your contacts.

The more you use the HTC Smart, the more small touches you will find – each one elevating your phone experience. For example, with just one tap you can turn your web browser to landscape mode so you can get a better view while surfing the internet. There is also smart zoom, which enlarges and reflows the text for your reading pleasure with just a double tap on the screen.”