Tag Archives: Mobile Web

State of the Mobile Web, February 2010

stateofthemobilewebThe latest State of the Mobile Web report has been published by Opera and, as usual, gives a good insight into out mobile browsing habits. It will be even more intersting if Opera Mini gets approved by Apple for the iPhone and to see how this affects the results. The full report is here.

  • As shown in Part 1 of the report, Opera Mini saw increases in all three categories of growth in February 2010: unique users, pages viewed and data consumed. In all, 50.5 million people used Opera Mini in February, over 22 billion pages were served, and 3 petabytes of operator data were compressed for users of Opera Mini.
  • Looking at the top 10 countries according to Opera Mini usage (in Part 2 of the report), Nigeria continues its rise — overtaking the United States in February. Also in February, China passed Ukraine to take the number 4 spot.
  • In Part 3 of this month’s report, we look at countries in North America and the Caribbean. The top 11 countries using Opera Mini in that region are the United States, Mexico, Canada, Costa Rica, Honduras, Jamaica, Dominican Republic, Guadeloupe, Trinidad & Tobago, Panama and Puerto Rico.
  • Some numbers: From February 2009 to February 2010, page views in the top 11 countries of North America and the Caribbean increased by 153%, unique users increased by 109% and data transferred increased by 84%.
  • Since our last spotlight on North America and the Caribbean, Honduras jumped from #7 to #5, Guadeloupe moved from #9 to #8, and several new countries made their way onto the list (Trinidad & Tobago, Panama, and Puerto Rico).
  • Growth rates in North America and the Caribbean: Guadeloupe and Panama lead the top 11 countries of the region in terms of page-view growth (2,555.3% and 897.5%, respectively). Guadeloupe and Dominican Republic lead the top 11 countries of the region in growth of unique users (5,725.3% and 384.2%, respectively). Costa Rica leads the top 11 countries of the region in page views per user, with each user browsing 359 pages on average each month.
  • In North America and the Caribbean, among mobile Web users, Google is at the top of the rankings in 10 out of the top 11 countries. In Puerto Rico, Google is number 2 (behind Facebook).
  • In North America and the Caribbean, Facebook is also very popular, taking the #1 spot in Puerto Rico, the #2 spot in six of the top 11 countries and the #3 spot in two of the top 11 countries.
  • Opera Mini users in North America and the Caribbean use several different handset brands, including BlackBerry, LG, Nokia, Samsung and Sony Ericsson. In the United States and Canada, BlackBerry handsets occupy the number 1 spot. In five out of the 11 countries, Sony Ericsson handsets are number 1. In four out of the 11 countries, Nokia handsets take the number 1 spot.
  • In Part 4 of the report, we look at Opera Turbo usage among users of Opera Mobile. In February 2010, Opera Turbo on Opera Mobile was used by 645,000 unique users to view over 73 million pages, resulting in 4.1 terabytes of data transferred (post-compression).
  • Part 5 of the report features an analysis of the revenue for operators generated by Opera Mini. In February 2010, people browsing with Opera Mini (in the top 10 countries according to unique users) spent approximately 103.8 million dollars. That figure translates to approximately 1.2 billion dollars per year.
  • From a per user perspective, Opera Mini users spent approximately $4 on average in the month of February, which comes out to $48 per year. The heaviest spending occurs in the United States and the United Kingdom, whereas the least spending occurs in India and South Africa.
  • Using $1 per megabyte as a global average, Opera Mini users generate nearly $4 billion for operators worldwide each year.
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